Pop-ups can be a goldmine — or a lot of work for barely any profit. The difference is having a plan.
This guide walks you through the entire pop-up process, start to finish:
- Booking your first pop-up — how to know you're ready, the permits and legal basics you actually need, where to find opportunities, and exactly how to pitch yourself (includes copy-and-paste DM and email scripts)
- Planning for profit — how to choose the right menu, how much to bake, and a simple pricing framework so you know your numbers before you ever set up a table
- Prepping & packing — a full baking timeline, a day-of checklist, and packaging/branding tips that make your table look professional
- After the pop-up — how to review what worked, calculate your real profit, and turn one event into repeat income
This isn't theory — it's the exact process I use to book and run profitable pop-ups for Suga Pie. No fluff, just what actually works.
What's included: A full digital guide (PDF) covering booking, pricing, prep, and post-event review, plus ready-to-use pitch scripts and checklists.
